Home
| Support
Marketing Your Brand Is About More Than Just Good Looks
Marketing: Your Brand Is About More Than Just Good Looks
First let’s clear up a common misconception of what a “Brand” really is. A brand is more than just your company’s name or logo. It’s more than just a particular type of product you offer such as Q-tips brand of cotton swabs. It’s more than just the look of the packaging of your product. In a nutshell your ”Brand” is the culmination of everything your prospect’s 5 senses can pick up on about you.
It’s the image you present at all times. From the company’s logo and color scheme all the way to the manner in which your employees dress.
It’s what your prospect hears from and about you. From what they hear about you in the media to how your customer service team handles incoming complaints.
It’s the feeling your prospect gets in all their dealings with you. From their satisfied or unsatisfied interaction with you to the relationship building activities you carry out.
It’s the pleasant or unpleasant scents that get associated with you covering everywhere from the scent of your product or facility, to even your employees.
And lastly it’s also the tastes that get associated with you. From the taste of your product (if it’s a product meant to be tasted) to the quality of coffee or tea you serve.
As you are probably beginning to see the picture I am painting for you, your brand encompasses everything about you. Hence you can see why it’s important to always put your best foot forward.
Let’s take this one step further. Even more important than being perfect in your eyes, is being consistent in the prospect’s eyes.
Consistency is the key to branding. It is terrible branding practice and just plain unacceptable to offer great service one day, and bad service the next. You are better off being consistently mediocre. Then at least the customer knows what to expect and is generally more satisfied. Another example of bad branding is having a different look and feel for your website as compared to your other marketing collateral (e.g. business cards, brochures, etc.). Ultimately, your prospect should be able to recognize you at a quick glance – just by colors, design style, logo, etc.
For instance, let’s take the fast food retailer McDonalds. They have done a spectacular job at branding. Their food tastes consistently the same no matter which location you eat at – essentially around the world. What you see, hear, feel, smell, and taste are pretty much consistent and acceptable across the board.
Bottom line, branding is essential to establishing your identity in the marketplace and consistency is the key to effective doing that.
|
More
Articles
General Marketing
Articles
Analysis Of The Success And Failure Of Doing Business In China
Internet Marketing Cost Can Out Way The Benefits
Internet Marketing Firm Aid For Internet Marketing
Internet Marketing Guide Be One Who Makes The Money
5 Print Ad Essentials
Traffic Exchange Programs
Top Of The Mind Awareness In Equine Marketing
A Surefire Internet Marketing Solution
With Internet Marketing Earn Extra Income Or All Your Income
How To Make Prospecting And Selling Easy
|
More
Articles
Marketing On Internet Financial Freedom At Your Fingertips
... should stop and ask yourself, do you have the dedication and fortitude to run say, a restaurant? Because if you do not have the personality to run a business, it does not matter whether it is online or offline. It will still require your time and effort ...
Hermits Need Not Apply
... Apply Are you too shy to strike up conversations with other people? Hmm What about email, surely sending someone an email isn t terribly daunting, right? It is? Well, then you re in the wrong business. Network marketing means just what it says. You are ...
Internet Marketing Info Good Information For You To Know
... Information For You To Know The internet provides a realistic way for people to achieve the financial freedom and security they desire. It allows anyone to start their own business for virtually no cost and allows them to make all the money they could ...
Advertising For Your Internet Marketing Company
... conversions you want is to have a well-designed, user friendly website. It could be the font size you chose or the color of the background. These are simple, easy fixes but do not make too many changes all at once. If you are tracking visitors you need ...
Custom Lapel Pins Incredible Promotional Tool
... the best of their ability. There are many online retailers who would be more than happy to help you create the perfect custom lapel pin for your organization s needs. These pins can be made from different materials including brass or stainless steel and ...
|
Are
You Ready To Take Your Online Business To The Next Level?
Subscribe
FREE
to EBK
eZine Filled
With Internet Marketing Tips and Strategies to Help You
Improve Your Online Business and Create Profitable
Results.
Every
Week you'll receive our email publication packed with valuable
techniques & insight on how to make more money with less
effort.
We'll
share with you special offers and promotions from other
reputable organizations to help you build your business.
|
|
- Learn
extreme traffic strategies that will generate a stampede
of visitors!
- Discover
the key to automation and utilizing software on your website!
- Discover
an ocean of marketing tips and secrets that can help your
website succeed!
|
Instant
access to this insider information won't cost you an arm
and a leg!
...infact, it won't cost you anything!
That's
one of the greatest thing about EBK E-Magazine. It's 100%
Free. No high monthly costs, no extreme commitments.
Just give it a try and if you don't like it, you can unsubscribe
at anytime. Your privacy is assured!
Get
our popular course ($97 value)
and subscribtion to our members
only area, where you can:
-
Download
tons of free ebooks, scripts and software.
-
Special discounted offers to members only.
-
Money makeing turn-key web site offers
|
|
|
FREE
Mini Course:
"7
Steps to Making Money On-line"
|
FREE
Membership to our members only area
|
You
will also get access to an ocean of marketing
ebooks and tutorials that you can see below
|
The
Simple And Easy Guide To Starting Your Very Own Online
Business ASAP…That Runs On Auto-Pilot And Earns You A
Constant Monthly Residual Income
|
|
Here's
How You Can Quickly & Easily Start Your Own Paid Membership
Site and Watch Your Income Take Off In Just Weeks!
|
|
Here's
How You Can Start Making Serious Money Right Away By Creating
A Simple Little Ezine That Practically 'Forces' Your Customers
To Whip Out Their Wallet and Buy Whatever You're Offering!
|
|
Here's
An Open Invitation To Reach Inside The Twisted Mind Of A
Search Engine Guru and 'Steal' His Secret For Driving Tons
Of Free Traffic To Your Site... Assuring That You'll Make
Loads Of Easy Money!
|
|
Simple
And Easy Guide for Newbies To Starting Your Very Own Online
Business ASAP…That Runs On Auto-Pilot And Earns You A
Constant Monthly Income
|
If
you want to set up an online business, this free mini-course
can be your roadmap to success.
It'll
take you from finding that perfect product to sell to
running marketing campaigns that'll bring you solid profits.
You
aslo get absolutely FREE ,This 5 great eBooks to teach
you all you need to start your own internet business.
-
Self
Publish at the Speed of Thought $9.97
-
A
Cheap and Easy Guide to Self Publishing eBooks $9.97
-
Autoresponder
Magic $17.00
-
The
Internet Marketers Secret Guide $9.97
-
Your
eBook Daily Marketing Plan $9.97
|
|
The
Best
Free
Ebook?
The
Best Free Ebook includes:
- 44
Free ebooks - 20,351KB in
total
- 32
different ebook authors
- 5,000+
affiliate links inside the ebooks you can brand free
|
|
So,
what are you waiting for?
Register below and get everything on this page and much
more right now!
|
We
do NOT abuse email addresses
This
is a double optin proccess, you will have to validate your
subscribtion in the first validation message.
Thank
you!
|
If
you have any Questions please Click
Here to contact us \
IMPORTANT
NOTICE: All information on this site is provided for
entertainment purposes only. Any use of the information on
this site should be based on your own due diligence - and
you are strongly recommended to consult a suitably qualified
professional. All content is provided "as is" and all warranties
are disclaimed, whether express or implied, including, without
limitation, any implied warranties of merchantability or fitness
for a particular purpose.
|
Copyright
© 2013, All Rights Reserved - Privacy
Policy
|