Marketing Positioning Know How Your Product Is Perceived

Marketing Positioning-Know How Your Product Is Perceived

Any time that you are promoting your business, it is important to consider marketing positioning. Sure, you have already figured who your target market is, have done testing and tracking, and even made some adjustments, but have you given any thought to how your product or service is being positioned in the marketplace? Do you have an idea of what positioning is? Do you know how to determine an effective position?

A simple definition of positioning is the way you wish your products or services to be perceived by your target market. This may relate to a specific aspect of your offer, your brand, or your company as a whole. Another thing to keep in mind is that a single product has the potential to be positioned in more than one way. For example, let's say we have a breakfast cereal that is both tasty and healthy. It could be marketed to kids as a cereal that tastes good, and that parents can feel good about because it's healthy. It could also be marketed to adults as a healthy cereal that also happens to taste good.

Sticking to the breakfast cereal example, the advertising used would depend on what marketing positioning was trying to be achieved with the particular campaign. That's one reason why how you position your product is so important. However, the main reason for positioning is that it plays a major role in how your product is received by your target market. In other words, positioning can be the difference between failure and success.

Did you notice that? The difference between failure and success is how you position your product, and not necessarily the actual merits of the product. Why is this so? The reason is that nobody can find out how great your product is unless they buy it, and they will only buy it if it's positioned effectively. The question then becomes one of how to position your product in a way that resonates.

You need to have a detailed image of who your ideal customer is and what their real problems and desires are. Most of us have learned that you have to solve people's problems, but that alone is not enough to figure out a good position. To do that, you also need to know what they want; what they really want.

If they have health problems, then you can help them to get healthier by eating your healthy cereal. You have solved their problem, but that's not very captivating. Let's move on to what they want. Okay, they obviously want to be healthy, right? Sure, but why do they want to be healthy? Is it so they can look good in a swimming suit? Is it so they can be more active and have more energy? Is it so they can live longer? Aha! Now you're starting to zero in on the best marketing positioning for your product. It takes a bit of practice, but once you get the hang of it, you will see how much of an improvement it makes.

More Articles

General Marketing Articles

Cash In On Neighbors

3 Secrets To Knocking Out Big Competitors

Getting More Customers

Rules Of Thumb For Marketing To Your Past Customers

Internet Marketing System Income To Attain Financial Freedom

What Is The Information Marketing Business

Internet Marketing Guide Be One Who Makes The Money

Can You Market Effectively Without Purpose And Vision

Improve Your Internet Marketing Strategy If You Wish You Were Doing Better

Network Marketing Legitimacy Of This Source Of Income

More Articles

Internet Marketing Strategy Tips To Follow When Starting

... is to know is important. 3. Organization is key. Make yourself a set schedule on when you will work, how long you will work, and follow it. As I have stated above this is a real business so you need to treat it as such and take it seriously. Give yourself ... 

How Do I Find A Niche

... research. Concentrate your attention on question phrases such as "how do I..." or "where can I...". These questions will clue you into potential markets that need servicing. Next, look in Google Answers. Type one of your keywords into the search area. ... 

Wholesale Marketing Business

... such as clothing, or stereo equipment, means that you will need adequate space to store it until you ship it. If you are just starting out, renting a storage space for the product makes for a certain drop in your profits. Not to mention the insurance you ... 

3 Perfectly Effective Ways To Lose Customers

... decision. You CAN motivate buyers to put a high priority on your product! 3. Don't Build Trust Do your customers feel confident that your company will provide the services that it says it will? How many times have you raised an eyebrow at an offer that ... 

Multi Level Marketing Secrets Bad Wrap For MLM

... they understand a few basic multi-level marketing secrets. 1. Do your own due diligence. To put it another way, don't believe everything the person trying to get you to join is telling you. That's not saying that they are lying, but rather that you need ... 

Learn extreme traffic strategies that will generate a stampede of visitors! Discover the key to automation and utilizing software on your website! Discover an ocean of marketing tips and secrets that can help your website succeed!

FREE Mini Course: "7 Steps to Making Money On-line"	FREE Membership to our members only area

You will also get access to an ocean of marketing
ebooks and tutorials that you can see below

The Simple And Easy Guide To Starting Your Very Own Online Business ASAP…That Runs On Auto-Pilot And Earns You A Constant Monthly Residual Income

Here's How You Can Quickly & Easily Start Your Own Paid Membership Site and Watch Your Income Take Off In Just Weeks!

Here's How You Can Start Making Serious Money Right Away By Creating A Simple Little Ezine That Practically 'Forces' Your Customers To Whip Out Their Wallet and Buy Whatever You're Offering!

Here's An Open Invitation To Reach Inside The Twisted Mind Of A Search Engine Guru and 'Steal' His Secret For Driving Tons Of Free Traffic To Your Site... Assuring That You'll Make Loads Of Easy Money!

Simple And Easy Guide for Newbies To Starting Your Very Own Online Business ASAP…That Runs On Auto-Pilot And Earns You A Constant Monthly Income

If you want to set up an online business, this free mini-course can be your roadmap to success. It'll take you from finding that perfect product to sell to running marketing campaigns that'll bring you solid profits. You aslo get absolutely FREE ,This 5 great eBooks to teach you all you need to start your own internet business. Self Publish at the Speed of Thought $9.97 A Cheap and Easy Guide to Self Publishing eBooks $9.97 Autoresponder Magic $17.00 The Internet Marketers Secret Guide $9.97 Your eBook Daily Marketing Plan $9.97

The Best Free Ebook? The Best Free Ebook includes: 44 Free ebooks - 20,351KB in total 32 different ebook authors 5,000+ affiliate links inside the ebooks you can brand free

First Name:
Email address:

We do NOT abuse email addresses