Search Engine PPC

ToP Search Engine PPC Platforms

The most popular search engine PPC program is Google AdWords which reaches over 10 billion web pages and 100 different language versions. The benefits of using Google are its inexpensive start-up cost ($5 dollars) and the amount of traffic you will get which is far more than that of any of the other search engines. Google also provides you with its Google Analytics program which helps you with which keywords you should be targeting in your PPC ads, a website optimizer, which allows you to test different variations of your web pages to see which convert better, and step-by-step tutorials that take you through the whole process of setting up a Google Adwords campaign. Most experts agree that it is a good idea to start out with Google Adwords because of the low start-up fee and the heavy traffic. Although it is expensive for competitive terms, you can still get away with not bidding too much on the less competitive longer-tailed keywords.

The Yahoo Search Marketing search engine PPC platform started out named as GoTo, then changed to Overture, and finally ended up as what we know it today: Yahoo Search Marketing. Yahoo charges a $30.00 start-up fee but then offers you 25 dollars of free ads. Yahoo focuses on sponsored Search and reaches over 80% of active Internet users. You can also reach your market through online publishers, newsletters and emails. So, instead of your ad appearing only in search rankings it will also show up next to content like articles and product reviews that are related to your business. You can also reach a local audience by targeting ads specifically for your geographical area. Yahoo also offers certain upgrades like the Search Optimizer which can automatically manage your keyword bids, and the Marketing Console which tracks how effective your online campaigns are. Each of these are available for a monthly fee. Free tools include the Keyword Selector Tool and the View Bids Tool, as well as a PPC ROI calculator and CPM ROI Calculator.

Microsoft adCenter (Bing) is relatively new in the big names of search engine PPC but is very popular since it offers a large range of features, costs only $5 to sign up, and is targeted towards a buying market where the competition is not as high as Google and Yahoo, and so the amount you pay per click is lower. You can take advantage of the keyword research tool which gives you the past month's searches for your keyword, other relevant keywords, and the present month's traffic for those keywords. The tool also shows trends for each keyword.

It is generally recommended that, if you are new to PPC, you start with just one search engine (preferably Google Adwords), learn how that works, and then move on to others if you feel that it might be worth a try.

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... with google? First of all, it's extremely easy to get started with Google and the initial one-time fee is minimal. Another benefit of using google is that it's very easy to track which keywords are converting and which ads are getting the best click-through ... 

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... inquire. It will also allow you time to optimize your site if you are not seeing the results that you are seeking. Making money with your PPC marketing campaign can make you tons of cash if it is done correctly. The more time and effort that you put into ... 

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... the search engines. When you come up with as many keyword phrases that describe your site or product is one of the handiest tools that you could do. When you have your basic keyword phrases and words set you are then ready to use the internet to find even ... 

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... your meta description. Submit the site to the search engines (or just wait for their bots to crawl your page and save it in their cache) and then see where your site ranks. Search on your chosen keyword in a search engine of choice like Google. If your ... 

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... times. 5. You have the ability to pause your PPC marketing campaign at any time. If you are unable to monitor your account for a few days or even weeks then you will be able to pause your account and you will not have any advertising money spent during ... 

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