How To Prepare Your Website For International Internet Marketing

Are you ready for international internet marketing and harnessing the power of the web to present yourself and your products to new sets of customers all over the world? There're definitely reasons for making your presence known in specific local markets and the internet is an unmatchable tool for delivering information to new groups of customers, wherever they may be.

According to Export America, a customer is twice as likely to stay at a web site, and four times as likely to purchase something, if the site is in his or her native language. Forrester Research states that businesses that present Web sites only in English lose up to $10 million in potential sales per year.But marketing and networking in an area outside of your own can be surprisingly different and possibly difficult. You're dealing with different general and business customs, currencies and languages, among other things.

There are many elements to consider when planning an international internet marketing strategy. First, you need to prepare your content for your new audiences. While you should maintain a consistent brand, the information about your company should be presented in a light which fits the markets you are targeting.

Don't have the information on your English-written site directly translated into the languages of the countries you are aiming at. Your best bet is to hire someone in that area who can turn the English into a well-translated local text. You'll also need to do a great deal of research to determine how the new target culture likes to see information presented to them. Be careful to avoid idioms, humor, and ethnic references that are difficult to translate and/or may not be relevant to other cultures.

How your new users will navigate your site is another important consideration. You can establish the navigation with country specific URLs, a link from the homepage, or a gateway page which allows the user to select their language preferences from the home page one time in order to go to their specific localized page every time they access the site in the future. Make sure that your site can handle the input, storage, retrieval, sorting, and display of different character sets, in addition to the time/date/currency formats. You'll also definitely want to optimize your site for search engine visibility in the localized market(s) that you are targeting.

As with whatever current market you are in, the content of your website is key in your new markets as well so you'll need to spend enough time examining your content in order to present the proper image for the market. The impact of culture on your results is huge and the above tips just barely graze the surfact of what is necessary.

I recommend that you gain the expertise of a website designer and a global localization professional to manage the amount of variables that should be taken into consideration. Working together with them, you can pick out and analyze the issues that will impact how successful your international internet marketing site will be.

More Articles

Online Marketing Articles

Internet Marketing Center 5 Things To Look For

3 High Impact Fixes For Your Marketing Woes

4 Tips To Starting An Advertising Business Internet Marketing Company

Your Essential Elements Of A Make Money Website

How Internet Marketing Is Defined

3 Popular Niche Marketing Misconceptions

Make Money Scams Vs Make Money Legitimate Opportunities

Internet Marketing Secret

Why Internet Marketing Is Crucial To Your Business

Campaign Internet Marketing

More Articles

Internet Marketing Consulting Does My Business Need It

... put together your own internet marketing campaign, but how much revenue will you lose because your campaign isn t as effective as you thought it could be? With internet marketing consulting you will receive professional advice on everything from choosing ... 

Local Internet Marketing Targeted Traffic The Right Way

... example, a restaurant will never be able to service more than the local area and therefore it doesn t make sense for its website to target the whole web. This is where local internet marketing comes in. In this case, the SEO plan is designed to target ... 

Who Are The Internet Marketing Experts

... teaching others to do? There are many people out there selling ideas of how to make money but they are actually making money from selling those ideas and not from actually following the system they are selling. These 'experts' will often advice to stay ... 

Internet Marketing Review

... method you will need to target your product and craft your review carefully. You have two options: you can do one site per product or you can have a generic domain name site for a niche and then review several products on that site If you go with the one ... 

Technology And Your Online Marketing Strategy

... need to have a firm idea of what your business is, what your goals are and what your customers expect from the purchasing process. For starters, you should have multiple pictures of all of your products online. This will give your customers the ability ... 

Learn extreme traffic strategies that will generate a stampede of visitors! Discover the key to automation and utilizing software on your website! Discover an ocean of marketing tips and secrets that can help your website succeed!

FREE Mini Course: "7 Steps to Making Money On-line"	FREE Membership to our members only area

You will also get access to an ocean of marketing
ebooks and tutorials that you can see below

The Simple And Easy Guide To Starting Your Very Own Online Business ASAP…That Runs On Auto-Pilot And Earns You A Constant Monthly Residual Income

Here's How You Can Quickly & Easily Start Your Own Paid Membership Site and Watch Your Income Take Off In Just Weeks!

Here's How You Can Start Making Serious Money Right Away By Creating A Simple Little Ezine That Practically 'Forces' Your Customers To Whip Out Their Wallet and Buy Whatever You're Offering!

Here's An Open Invitation To Reach Inside The Twisted Mind Of A Search Engine Guru and 'Steal' His Secret For Driving Tons Of Free Traffic To Your Site... Assuring That You'll Make Loads Of Easy Money!

Simple And Easy Guide for Newbies To Starting Your Very Own Online Business ASAP…That Runs On Auto-Pilot And Earns You A Constant Monthly Income

If you want to set up an online business, this free mini-course can be your roadmap to success. It'll take you from finding that perfect product to sell to running marketing campaigns that'll bring you solid profits. You aslo get absolutely FREE ,This 5 great eBooks to teach you all you need to start your own internet business. Self Publish at the Speed of Thought $9.97 A Cheap and Easy Guide to Self Publishing eBooks $9.97 Autoresponder Magic $17.00 The Internet Marketers Secret Guide $9.97 Your eBook Daily Marketing Plan $9.97

The Best Free Ebook? The Best Free Ebook includes: 44 Free ebooks - 20,351KB in total 32 different ebook authors 5,000+ affiliate links inside the ebooks you can brand free

First Name:
Email address:

We do NOT abuse email addresses