Home | Support

Ecommerce Website Owners Are You Leaving Money On The Counter

Ecommerce Website Owners: Are You Leaving Money On The Counter?

Keeping in touch with your past customers and visitors, is one of the easiest and cost effective methods of increasing your website sales. You simply must have a mechanism to collect the email addresses of both buyers and browsers alike.

Collecting buyers email addresses is a ”no brainer” – after all you need to send them confirmation details, receipts etc. Just make sure you ask their permission to keep them up to date on future special offers.

Collecting visitor details is a bit trickier, and you must offer some kind of incentive in return for them handing over their valuable email address. Here are several ways:

· A discount voucher off their first order

The amount you are prepared to offer will depend on the profit margin in your business, and the drawback is you may only get the email addresses of people who were going to purchase anyway.

• A competition to win one of your products.

Do make sure you are honest and pick a winner – put past winner details on your site to emphasise this

• An insiders buyers guide

If you offer technical products that can be tricky to understand – such as electronics, audio-visual etc, then write a short guide

• Special reports or tips guides

If you sell golf equipment, search for articles on golf tips online, obtain the authors permission and compile them into a PDF report.

Managing your list

Depending on what ecommerce system your website is based on, you may already have the ability to manage email lists. If not, use a list management service, which allows you to set up autoresponder sequences, multiple lists and send HTML emails.

Which brings me nicely to the next *must* send HTML emails!

HTML emails are the ones full of images and graphics, rather like webpages as opposed to plain text emails.

Why? They are far more eyecatching, which is essential given the increasing amounts of email we get every day. You stand a better chance if you include images of your products – after all a picture is worth a thousand words, right?

(the only exception to this is people selling non tangible products or services - for example, information products usually work better in text emails.)

What should you communicate in your emails?

• Special offers

Any products that you have put on special offer, sale items, end of line stock etc. Adding a message of limited availability or ends by a certain date will help increase response.

• Seasonal offers

Garden furniture and barbecues in Spring, for example.

• Offers tied to special events

• New product reviews

Reviews of the latest product offerings to hit your marketplace, will interest your customers.

• Technical “how to’s”

If you sell any kind of technical product, your customers will appreciate the occasional how to guide. How to get the best out of your equipment, top tips, etc.

Frequency of emails

I wouldn’t advise emailing your customers any more than once a week, and leave it more than a month between communications and they are likely to be forgetting about you.

There we have it. Loads of ideas on how to keep in touch with your customers, and make sure you stay at the forefront of their minds. The cost is virtually zero, and the potential returns are massive.

More Articles



More Articles


Ecommerce Hosting How To Choose A Merchant Account

... accepted while others won't. It is always advisable not to pay an application fee that will not be refunded in case you are rejected. Minimum Account Billing This fee requires you to do a least amount of business with a merchant bank. A majority of banks ... 


Ecommerce Websites How To Take Your Business Online

... ushering in the workspace, it is necessary to have full control of the website too. Set the business free with an ecommerce website fully customized to the business needs and update whatever is required and desired as and when it happens. For promoting ... 


How Relevant Is Your Ecommerce Web Site Design

... designed. Select a good web design company which has high credibility to design your ecommerce web site. The purpose of any ecommerce site is to generate business for a product or to promote a service. Ecommerce web site designing is not an easy task and ... 


Ecommerce Website Development Brings More People To Your Business

... Merchant Accounts, and most Online Transaction Providers will support them. See your bank for details. Since the vast majority of Online Transaction Providers are located in the US and are restricted in their ability to interact with banks outside their ... 


Introduction To Ecommerce

... which could end up putting you on the Match List and your merchant account closed. Some of the common fraud detection mechanisms are Address Verification (AVS) which compares the customer's address with that on file with the issuing bank, CVV2 which makes ... 


Are You Ready To Take Your Online Business To The Next Level?

Subscribe
FREE to EBK eZine Filled With Internet Marketing Tips and Strategies to Help You Improve Your Online Business and Create Profitable Results.

Every Week you'll receive our email publication packed with valuable techniques & insight on how to make more money with less effort.

We'll share with you special offers and promotions from other reputable organizations to help you build your business.

  • Learn extreme traffic strategies that will generate a stampede of visitors!
  • Discover the key to automation and utilizing software on your website!
  • Discover an ocean of marketing tips and secrets that can help your website succeed!

Instant access to this insider information won't cost you an arm and a leg!
...infact, it won't cost you anything!

That's one of the greatest thing about EBK E-Magazine. It's 100% Free. No high monthly costs, no extreme commitments. Just give it a try and if you don't like it, you can unsubscribe at anytime. Your privacy is assured!

Get our popular course ($97 value) and subscribtion to our members only area, where you can:

  • Download tons of free ebooks, scripts and software.
  • Special discounted offers to members only.
  • Money makeing turn-key web site offers

FREE Mini Course:

"7 Steps to Making Money On-line"

FREE Membership to our members only area


You will also get access to an ocean of marketing
ebooks and tutorials that you can see below

The Simple And Easy Guide To Starting Your Very Own Online Business ASAP…That Runs On Auto-Pilot And Earns You A Constant Monthly Residual Income

 

 


Here's How You Can Quickly & Easily Start Your Own Paid Membership Site and Watch Your Income Take Off In Just Weeks!

 

 


Here's How You Can Start Making Serious Money Right Away By Creating A Simple Little Ezine That Practically 'Forces' Your Customers To Whip Out Their Wallet and Buy Whatever You're Offering!

 


Here's An Open Invitation To Reach Inside The Twisted Mind Of A Search Engine Guru and 'Steal' His Secret For Driving Tons Of Free Traffic To Your Site... Assuring That You'll Make Loads Of Easy Money!


Simple And Easy Guide for Newbies To Starting Your Very Own Online Business ASAP…That Runs On Auto-Pilot And Earns You A Constant Monthly Income

 


If you want to set up an online business, this free mini-course can be your roadmap to success.

It'll take you from finding that perfect product to sell to running marketing campaigns that'll bring you solid profits.

You aslo get absolutely FREE ,This 5 great eBooks to teach you all you need to start your own internet business.

  • Self Publish at the Speed of Thought $9.97

  • A Cheap and Easy Guide to Self Publishing eBooks $9.97

  • Autoresponder Magic $17.00

  • The Internet Marketers Secret Guide $9.97

  • Your eBook Daily Marketing Plan $9.97

 

The Best Free Ebook?

The Best Free Ebook includes:

  • 44 Free ebooks - 20,351KB in total
  • 32 different ebook authors
  • 5,000+ affiliate links inside the ebooks you can brand free

So, what are you waiting for?

Register below and get everything on this page and much more right now!

First Name:
Email address:

We do NOT abuse email addresses

This is a double optin proccess, you will have to validate your subscribtion in the first validation message.

Thank you!

 

If you have any Questions please Click Here to contact us \

IMPORTANT NOTICE:   All information on this site is provided for entertainment purposes only. Any use of the information on this site should be based on your own due diligence - and you are strongly recommended to consult a suitably qualified professional. All content is provided "as is" and all warranties are disclaimed, whether express or implied, including, without limitation, any implied warranties of merchantability or fitness for a particular purpose.

Copyright © 2013, All Rights Reserved   -   Privacy Policy